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Project: LaGuardia Reimagined
Project Requirements
- Work with counterparts at Port Authority of New York & NewJersey LaGuardia Gateway Partners to collaborate and share project communication plans.
- Work with each local television affiliate and national outlet for public relations outreach.
- Work in cooperation with New York Governor, Andrew J. Cuomo's Press Office.
- Help execute press conferences, relevant to American Airlines grand openings, and media events with with all stakeholders, including the State of New York.
Communication Responsibilities
- Create and deploy a communication plan for nearly 10,000 New York-based American Airlines Employees.
- Incorporate employee communications plan to a newly created customer experience communication plan.
- Align messaging and strategy with key airport stakeholders including, but not limited to; the Port Authority of New York & New Jersey, LaGuardia Gateway Partners (LGP), and several business and vendor partners.
- Devise copy and talking points for airline airport leadership and company executives for speaking roles, tv appearances, and other relevant events.
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